- by foxnews
- 01 Jun 2025
Visit Maldives has taken a major step to boost its global tourism appeal by hosting a senior delegation from Liverpool Football Club, solidifying a high-profile partnership that connects one of the world’s most celebrated football teams with the Maldives’ luxury travel brand. This collaboration aims to harness Liverpool FC’s vast international fanbase and sports influence to elevate the Maldives’ visibility as a premier travel destination, targeting affluent and diverse traveler segments across key global markets. Through strategic marketing initiatives and joint campaigns leading into the 2025/26 football season, Visit Maldives is positioning itself to attract new visitors, support sustainable tourism growth, and achieve its ambitious visitor arrival goals.
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